About Us

The Tully platform was developed by artists, managers, music publishing and record company executives. Tully App is a blueprint for the entrepreneur artist to successfully operate in today’s music industry.

Tully has digitized and open sourced the music industry mechanism, giving artists transparency over all aspects of their creative and revenue streams.

With guided workflows, structured asset management, templated industry contracts, publishing and licensing support, Tully provides a 360 suite of tools for artists and to manage and grow their careers.

Level up and take control today.


Dhruv Joshi and co-founder Joyner Lucas founded Vertical Craft Inc in 2015 in San Francisco. The company develops technology tools for creative talent in the music industry. It’s primary product, Tully App, is an artists' platform, built by and for creators, placing the power of production, promotion, and distribution into the palm of the hand of the people creating the astonishing musical experiences of this generation.